Your idea doesn’t suck

With her extensive background in event catering and her deep passion for the culinary arts of taste and flavour, Janina joins BRS, bringing an exceptional dynamism to our sensory exploration journey 🍴💥

Is boundless creativity the secret to groundbreaking ideas, or just a fast track to creative exhaustion?

Dive into our 60sec Q&A from Susana Beiro Shelper, Head of internal operations and personal trainer. 🫶 🥗

From crowd safety to elevating events and playfully nudging marketers with data: who knew this tech could have such an amusing and practical second act?

Transforming your live experiences: It's time to engage differently!

The concept of holography has fascinated us for decades, ever since Princess Leia’s distressed holographic image implored Obi-Wan Kenobi for help in the classic Star Wars saga. Today, that once-fantastic technology is not just a figment of cinematic imagination; it’s a reality, and it’s evolving faster than ever before.

Concert Marvel or Costly Ad Space? Dive into leaked rates and see if the hype is worth your marketing dollar.

In the dynamic business world, creative agencies are crucial for competitive edge. Boutique agencies like ours stand out with two key strengths: Innovation and Creative Depth.

As part of our continued research and development process, we traveled to London to visit 7 of the most talked about immersive experiences in the British capital. All in all, the experiences were inspiring — even if not always 100% immersive. Read on for our insights.

How we created the event of the year with Esch2022 European Capital of Culture

Free of charge and rich in learning, Esch2022moves is just the beginning of the community-empowering mission we’ve embarked upon.

A conversation with workshop mentors Frank Wiedemann and Matthew Herbert

As we launch our collaboration with leading European music NFT marketplace Twelve x Twelve, our CEO Brendan Shelper deconstructs the meaning and potential of NFTs and blockchain technology for the future of hybrid experiences.

The past year has demonstrated an unsuspected perseverance and adaptability to change — within less than a year, we’ve fully transitioned from live, staged to hybrid.

Creative Director Michael Masberg takes a look at the causes of why cultural institutions change rather slowly and investigates how they can become beacons of digital transformation.

How can we build an opening ceremony that takes a region’s population over the threshold into a new era? Our answer: Rituals.

Nancy Braun has been General Director of Esch2022 since 2018. In this interview, she shares are vision for the future of Esch and the greater region.

Senior Event Manager Thalia Davies calls on governments to help ensure a functioning live music industry to return to post Covid-19.

Community-driven teamwork is what our company stands for. The COVID-19 pandemic and social distancing posed new challenges to this principle.

Notch offers real-time graphics for virtual production. We spoke to the Founder Matt Swoboda, about the future of creating hybrid experiences for audiences in the coming years.

With events going digital, technology has become even more so indispensable. What technological elements enhance the immersive dimension of a hybrid event?

We are celebrating the premiere of ‘Symphony of Now – Hybrid experience with Alex.Do’ with a walk down memory lane.

We designed the centrepiece experience for 2020’s Hans Christian Andersen Festivals in Odense, Denmark. The annual festival is one of the largest cultural events.

In this final instalment of our Immersive series, we will focus on the potential of augmented and virtual reality to fully engage audiences with all their senses.