Digitalisation KSA

Our focus in crafting this immersive installation has been to strike a balance between engagement and the conveyance of information. We've ensured the user interface is intuitive, preventing any frustration and providing an enriching experience for all visitors, irrespective of their familiarity with the installation. This interactive platform provides unique insights and fresh perspectives, each time it's explored.

The installation offers a personalised journey through responsive, multi-choice questions. Navigating the digitalisation pathway reveals how technology has fundamentally transformed the process of goods entry into Saudi Arabia. This segment of the experience highlights the significant role of digitalisation in enhancing user experiences.

Incorporating advanced NFC trigger technology, the installation introduces a tangible element to the experience. Guests are given physical props, each representing a different method of importing goods. When these props interact with trigger points, they initiate captivating content that illustrates the detailed security measures employed.

Located at the heart of the room, the Prosperity Data Visualisation Tower, an LED structure, narrates multifaceted stories of prosperity using engaging data points. The data displayed can be tailored according to the available dataset and intended outcomes, offering a wide range of information to visitors.

The environment encourages discovery and curiosity, fostering an experience that is not only memorable but has a lasting impact. This journey continues to resonate with guests, creating impressions that persist well beyond their visit.